we have been asked to build a completely new geometric logo and Identity for Josour company , Josour means the connections between working fields ( Civil , Mechanical , Irrigation etc ). we have been asked to develop a brand that is simple and represent men on fields , diversity and committed professionals. We used the word “connections” as the main item in our mind mapping process
the inspiration was the ligaments since it’s the basic element in the human body that connect bones and it appears in arm side which is the most important area when we talk about work and string and men on fields. ligaments shape is very interesting as we found, we developed a geometric shape out of it.
THROUGH SIMPLICITY COMES GREAT BEAUTY